In a groundbreaking partnership, Aires Tech and NASCAR driver Chad Finchum joined forces to bring electromagnetic field (EMF) protection to one of the most intense, high-speed environments in professional sports. Through this collaboration, Finchum returned for his second start of the 2024 NASCAR Cup Series season, piloting the No. 66 Ford Mustang for MBM Motorsports at Homestead-Miami Speedway on October 27. This partnership went beyond a typical sponsorship, integrating Aires Tech’s cutting-edge EMF shielding technology into Finchum’s race experience—a move that may set a new standard for safety and wellness in motorsports.

A Trailblazing Partnership in Racing

Chad Finchum, a seasoned driver in the NASCAR Xfinity Series, made his long-awaited return to the NASCAR Cup Series earlier this year at the Nashville Superspeedway after a two-year hiatus. However, his race at Homestead-Miami represented more than just another lap around the track; it marked a first-of-its-kind initiative to create an “EMF-neutral” racing team. As Finchum put it, “Electromagnetic frequency is invisible, so it’s not a topic that is often raised unless someone elevates it. I think it’s cool that we’re the first to do it.”

This collaboration brought Aires Tech’s EMF protection technology directly to the forefront of NASCAR, using their Lifetune products to shield both Finchum and his crew from EMF emissions originating from in-race communication systems, Wi-Fi, scoreboards, and other technology on-site.

Aires Tech, a Canadian-based nanotechnology company, had already made waves with its partnerships in high-performance environments, most notably with the UFC. With a mission to bridge technology and wellness, Aires Tech provides solutions that neutralize EMF exposure without disrupting the everyday use of tech. Partnering with NASCAR was a natural extension of Aires Tech’s reach into high-intensity sports. CEO Josh Bruni commented, “We jumped at the chance to create the first-ever 100% electromagnetic field radiation-neutral race team, showcasing technology that proudly protects Chad and his crew in a high-octane environment that requires split-second reaction time and performance.”

The Impact of EMF in Motorsports

Electromagnetic fields are a byproduct of the high-tech systems that drive modern motorsports. With devices like in-race communication systems, GPS, real-time telemetry, and Wi-Fi signals blanketing the racetrack, the EMF exposure for drivers and teams is substantial. EMF emissions from the intense, high-frequency electromagnetic environment at a racetrack can create unique challenges. The potential for EMF radiation to impact cognitive performance, reaction time, and overall mental clarity is an emerging concern for athletes, especially those in sports demanding rapid reflexes and sustained focus.

In NASCAR, where races are won or lost by fractions of a second, any enhancement in focus and clarity can make a difference. According to Finchum, “In a sport where split seconds matter, any extra clarity of thought you can gain keeps you fresh and ready across the tough grind of a race.”

With Aires Tech’s Lifetune devices, the goal was to reduce the impact of EMF on Finchum’s cognitive performance, allowing him to stay focused despite intense conditions. The partnership extended to his crew as well, who utilized Aires Tech products across their communication systems, making this a fully integrated team-wide solution.

Aires Tech’s Lifetune: How it Works

The Aires Tech Lifetune product line is engineered to neutralize EMF radiation through silicon-based resonator technology. Essentially, these devices diffract or scatter EMF radiation, minimizing its impact on the body. For Finchum and his team, these devices were strategically placed across all wireless and communication equipment, creating an EMF-protected environment that supported peak performance and reduced potential disruptions caused by EMF exposure.

The benefits of Aires Tech’s products in a racing environment extend beyond the driver’s seat. Carl Long, owner of MBM Motorsports, noted the widespread presence of EMF emissions not only on the racetrack but also in daily operations within the race shop and at events. “Working in the race shop and tracks, you don’t realize the magnitude of electromagnetic fields from cell phones, laptops, Wi-Fi signals, and other data transmission that can affect you in a negative manner,” Long explained. “Aires Tech gives us an edge in protecting ourselves and will allow us to reach our maximum performance.”

The Importance of EMF Protection in High-Performance Sports

The integration of EMF protection into NASCAR reflects a broader trend in sports to address unseen environmental factors impacting athlete performance. Aires Tech previously partnered with the UFC, where its technology was integrated into the Performance Institute to support fighter recovery and optimize training environments. Similar efforts are emerging in other sports as athletes become more aware of how environmental factors like EMF and blue light exposure affect their focus, sleep, and general wellness.

This movement toward environmental awareness represents a new frontier in athlete health. Motorsports, combat sports, and even e-sports athletes are exploring ways to mitigate EMF as part of their performance strategy. In racing, the sport’s physical demands are already extreme—drivers endure high G-forces, cockpit temperatures that exceed 130°F, and mental fatigue from prolonged concentration. Adding EMF exposure has raised questions about its impact on cognitive function over time. Finchum shared that the protection Aires Tech provided was essential for his preparation and mental clarity during the race. “Aires Tech products protected me during my simulator training, and they enabled me to put in my best performance when we got down to Miami!” he said.

Racing Towards a Health-Conscious Future: Aires Tech’s Vision

The partnership between Aires Tech and Finchum may inspire more sports organizations to consider EMF protection as part of their wellness protocols. Aires Tech’s approach benefits athletes by providing tools to mitigate EMF exposure and raises awareness among fans about their own exposure to EMF radiation from everyday devices. Finchum hopes this collaboration will encourage fans to think more critically about their EMF exposure from phones and laptops, suggesting that technologies like Aires Tech’s Lifetune can be valuable additions to any household.

To engage fans and further this awareness, Aires Tech launched a fan contest offering an all-access VIP NASCAR experience. The grand prize included a meet-and-greet with Finchum, a behind-the-scenes tour, and a seat atop the pit box to listen to real-time team communications during the race. The winner also received Aires Tech products valued at $1,000, underscoring the brand’s commitment to making EMF protection accessible to the public.

Setting a New Standard for Partnerships in NASCAR

Finchum’s return to NASCAR’s premier stage was a celebration in itself, but the Aires Tech partnership added an innovative dimension, redefining what sponsorships in racing can achieve. This collaboration with MBM Motorsports was more than branding; it was a partnership centered around performance, safety, and the promotion of a healthier environment for athletes and fans alike.

As Finchum completed the grueling 267-lap race at Homestead-Miami Speedway, he raced shielded from the EMF-laden environment that most drivers face unprotected. This advantage, though subtle, represents a shift in how NASCAR teams might approach safety and performance enhancements in the future. The successful integration of Aires Tech’s technology could prompt other teams to evaluate the effects of EMF on their drivers and crews, potentially sparking a trend in EMF-conscious sponsorships across the sport.

Carl Long, the team owner, sees this partnership as a turning point: “We are excited to see Chad competing again at the Cup level on the wings of an outstanding team and the support of a dynamic new sponsor.”

Finchum’s race performance with EMF neutralizing could influence how NASCAR and other high-stakes sports address environmental factors impacting athletes.

The Road Ahead for Aires Tech and Chad Finchum

With a shared focus on maximizing human performance and well-being, Aires Tech and Chad Finchum have laid the groundwork for integrating wellness technology into sports. This partnership not only brought Finchum back to the NASCAR stage but highlighted the importance of adapting to the evolving challenges of high-tech environments. Aires Tech could further expand its presence in motorsports, while Finchum and his crew benefit from a unique form of protection that enhances performance in one of the most demanding sports environments.

The collaboration between Aires Tech and MBM Motorsports is a testament to the evolving landscape of sports sponsorships, where safety and wellness technology are becoming as vital as speed and strategy. This partnership extends beyond the racetrack, sparking broader discussions about the impact of technology on health. Together, Aires Tech and Finchum are challenging fans to rethink EMF radiation, consider its effects on their own lives, and explore ways to mitigate potential risks. With Aires Tech’s Lifetune products now part of NASCAR, the future of motorsports is looking a little brighter—and a lot safer.